Services · Paid Media
Most agencies rent you an ad account.We run the whole loop.
Media buying, creative production, and reporting operated as one system. Agents watch the accounts daily. A creative team ships against what the data says. Nothing changes without a person signing off.
- Channels
- Meta · Google · YouTube · LinkedIn · TikTok
- Formats
- Static, motion, lifestyle video, UGC
- Cadence
- Daily monitoring, weekly written read
- Engagement
- Integration retainer plus monthly evolution
How the engagement runs
Five steps, on a loop.
Each step names who does it. Agents do the watching. People do the deciding and the making.
01
Instrument
Conversion tracking, offline events, and call attribution wired before a dollar moves.
our team02
Watch
Fatigue curves, placement drift, audience overlap, spend concentrating where it should not.
agents03
Recommend
Findings arrive as a written read with a specific recommendation attached.
agents04
Approve
A strategist signs the call, and so do you on anything that moves budget.
you and us05
Produce
The next round gets built, launched, and fed back into the same record.
our creative team
Creative production
One brief.
Lifestyle video for roofing, wellness, beauty, music, pharmacy, and home decor. Produced in house, so the answer to fatigue is new work rather than a new audience.
Creative production examples carousel
My City Roofing
Sponsored
Protect your home from the top down. It starts with a strong roof.
"starts with a strong roof"
0:06 / 0:15
mycityroofing.com
Book a free inspection
3-sec hold
41%+14
Watched %
62%
Cost / lead
$129−36%
Cookies Hemp
Sponsored
Everyday calm from hemp you can trust. Wellness that fits your routine, not a supplement pitch.
"grown with intention"
0:06 / 0:14
cookies.co
Shop the collection
3-sec hold
47%+18
Watched %
58%
CPA
$49−28%
WaxWax
Sponsored
Salon-grade wax at home. The prep, the pull, and a finish that lasts.
"smooth from the first swipe"
0:05 / 0:21
waxwax.com
Shop the collection
3-sec hold
44%+16
Watched %
61%
CPA
$8−31%
Justin Quiles
Sponsored
New single out now. Built for the scroll with the energy of a live drop.
"new single"
0:07 / 0:15
Stream the single
3-sec hold
52%+21
Watched %
67%
CPV
$0.04−33%
PharmacyTime
Sponsored
Refills at your door by dinner. Same-day pharmacy delivery without the wait in line.
"delivered before dinner"
0:05 / 0:13
pharmacytime.com
Order refills online
3-sec hold
46%+17
Watched %
59%
Cost / lead
$149−24%
MixPlaces
Sponsored
The night you met, on your wall. Custom star maps and location art for the moment that mattered.
"a star is born"
0:08 / 0:28
mixplaces.com
Design your custom map
3-sec hold
49%+19
Watched %
64%
CPA
$21−29%
← swipe for more brands →
3-sec hold isthe share of people who stopped scrolling long enough to register the ad. It is the earliest signal that a concept works, usually visible within 48 hours, well before cost per lead settles.
Iteration
Creative is a test,not a deliverable.
Every concept ships in variants. The account decides which one lives. Losers are killed on evidence rather than opinion, and the winner becomes the brief for the next round.
One concept · six variants · 21 days
Four of six were killed inside five days. That is the point: the cost of a losing variant is the two days of spend it took to prove it lost, and the winners paid for all of them. V6 is not a new idea, it is V5 with the one element that made V5 work pushed further.
Reporting · My City Roofing
A read,not a dashboard.
You get the numbers and what they mean. Agents assemble the weekly read from account data and the outcome record. A strategist reviews and signs it before it reaches you.
Weekly read · My City Roofing
September close
1 – 30 Sep · vs 1 – 31 Aug · America/New_York
Spend
$14,567+57%
Sets
28−13%
Sold
8+100%
Revenue
$56,101.81+4%
The read
- 01Sold doubled on fewer sets. Eight closed jobs in September vs four in August; sets fell from 32 to 28. Close rate moved from 12.5% to 28.6%. The pipeline converts, not just fills.
- 02Spend rose with the close rate, not ahead of it. September spend was $14,567 against $9,278 in August (+57%). Revenue cleared $56K on four fewer sets, so the extra budget is buying better-qualified demand.
- 03Revenue climbed on volume, not ticket size. August closed at $54,149 on four jobs; September at $56,102 on eight. Avg revenue per sold job was lower, but total revenue rose: an honest volume win.
- 04Recommend: hold September spend the first two weeks of October while set volume stabilizes. If sets stay below 30, shift creative toward the inspection-offer angle behind September closes.awaiting your approval
Proof
Accounts we have actually run.
Paid was one input among several in each of these. The benchmarks say which, including where it underperformed.
Benchmark case studies carousel
Start here
The tracking audit.Two weeks, before anything else.
The fastest win in most accounts is measuring correctly rather than spending more. We start here because we would rather find out your reporting is wrong before we take responsibility for it.
- 01Every conversion event tested against what actually happened in your CRM
- 02Calls, forms, and offline bookings traced back to source, or flagged as untraceable
- 03UTM and campaign naming gaps mapped, with the ones costing you money named first
- 04A written read of what your spend is actually buying, whether or not you continue with us
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