Proven Theory

Our Work

Benchmarks

Past growth and systems results. What was measured, and what it proves for how we build and run the system.

Web Application

RX Library

RX Library: The Operating System for Modern Telehealth

FHIR-native telemedicine OS built with MD Integrations: intake, async consults, and pharmacy fulfillment so digital health brands launch in weeks, not a 12-month roadmap.

  • Time to first patientWeeks
  • Automations9
  • Clinical data layerFHIR R4

LeadGen

EZ Melts

EZ Melts: Search Strategy That Compounds Authority

Authority-aware SEO: collections first, attainable product terms, and a ladder that compounds ranking power as the site earns the right to compete.

  • Site architectureCollections first
  • Difficulty disciplineMid-tier only
  • B complex call1.3K > 18K

LeadGen

FUME

FUME: Building the System That Carried the Demand

We built the ERP and the email agents ourselves, put them into a live FUME operation, and grew monthly revenue while that stack was running.

  • Monthly revenue$30K → $50K
  • Revenue lift+66%
  • New customers200+

Web Application

Villatoro Executive Search

Villatoro Executive Search: 3x Outreach Without the Stack

Reply-aware outreach for executive search that gave the founder more time and 3× outreach capacity: Call List gated enrollment, email + iMessage pursuit, intent-aware replies.

  • Productivity3×
  • Default cadence3+3 / 10 days
  • Build scope6 phases

LeadGen

My City Roofing

My City Roofing: Intent That Closes in Miami

Hyper-local trust plus Google Search intent: a phone-cycle lead system that turned Miami roofing urgency into contracts at 4×+ ROAS.

  • Paid contracts$60K+
  • Search ROAS4×+
  • Top impression share99%

ERP Buildout

QRJOY Wholesale

QRJOY Wholesale: One System for the Whole Operation

We built the ERP ourselves, put it into a live QRJOY wholesale operation, and turned fragmented POS, ecommerce, QuickBooks, CRM, HR, and marketing into one live operating picture.

  • Inventory accuracy80% → 98%
  • Financial close12d → 4d
  • Order fulfillment72h → 24h

eCommerce

Diamond CBD

Diamond CBD Breaks $1M/Month

Multi-brand SEO, creative SOPs, and performance media engineered as one commercial growth system that scaled Diamond CBD past $1M months.

  • Monthly revenue$600K → $1M+
  • Organic traffic+1000% / 10×
  • Organic search revenue$2M+

eCommerce

Choice Kratom

Choice Kratom: Doubling Organic Discovery

Web, SEO, and branding engineered as one discovery system that doubled Choice Kratom organic traffic.

  • Organic traffic+100% / 2×
  • Ranking keywords1,410
  • Wholesale pageRebuilt

LeadGen

VHemp

VHemp: Lead Systems for White-Label Manufacturing

Full-stack lead-gen for hemp manufacturing: CRM, web, ads, branding, and email from $0 to $300K+ in white-label and wholesale contracts.

  • Manufacturing contracts$0 → $300K+
  • Qualified leads1,000+
  • Funnel return~10×

eCommerce

Starpil Wax

Starpil Wax: From $700K to $6M

SEO, Meta ads, web, branding, and a marketing org engineered as one growth stack that took Starpil Wax from $700K to $6M annual revenue.

  • Annual revenue$700K → $6M
  • Organic SEO revenue$2M+
  • Meta ads revenue$5M

Advertising

Warner Music Latina

Warner Music Latina: Release Systems When Live Went Offline

Analytics, social ads, content, and artist release strategies engineered as one campaign system across a $250K+ digital-only window when live promotion was offline.

  • Artists released7+
  • Release modelDigital-only
  • Coordinated media$250K+