Google Ads agents that quantify the waste
Daily search term review with spend, platform conversions, and booked outcomes side by side. Negatives and budget moves wait for a person.
Monitors
Search terms, assets, waste
Produces
Negatives, budget recommendations
Approval
Before every change
Status
Monitoring in engagement
Is this right for you
- ◆You are running Search or Performance Max and nobody reviews search terms weekly
- ◆Your conversions in Google Ads and your actual booked jobs are different numbers
- ◆You want the waste quantified before someone decides what to do about it
The problem
Search term waste is reliable and ignored.
Reviewing terms properly is tedious enough that it slips. Performance Max makes it worse by reporting less than it spends.
Every week without a review is another week of paying for queries you would have excluded on sight.
What you stop losing
Every week without a review is another week of paying for noise.
Search term waste is the most reliably recoverable spend in most accounts, and the most reliably ignored, because reviewing terms properly is tedious enough that it slips.
Performance Max makes it worse by reporting less than it spends. Every week without a review is another week of paying for queries you would have excluded on sight.
Framing, not a benchmark. Run the arithmetic against your own numbers.
How it works
How your search terms get reviewed every single day.
Ingest terms, join outcomes, recommend negatives, wait for approval.
01 · Daily
Pull search terms and spend
Search and Performance Max insights are read at the level Google exposes. Where reporting is limited, the row says so.
agent02 · Daily
Join booked outcomes
Platform-reported conversions sit next to actual booked jobs from your CRM or call tracking. The gap is the argument.
agent03 · Daily
Queue negatives and budget calls
Recommendations are grouped by intent with recoverable spend attached at campaign or account level.
agent04 · Every time
Human approves the change
Nothing lands in the account until a person signs. Strategy shifts stay human.
youSearch term review
Spend next to booked reality.
Each term shows spend, clicks, platform-reported conversions, and actual booked outcomes. The gap between the last two is the whole argument.
Search term review · Cedar Roofing Co.
Search · Roofing · Miami DMA
| TERM | SPEND | CLICKS | PLATFORM CONV | BOOKED | ACTION |
|---|---|---|---|---|---|
| free roof inspection jobs | $420 | 38 | 6 | 0 | Recommend negative |
| metal roofing cost miami | $610 | 44 | 5 | 3 | Keep · watch |
| diy shingle repair kit | $280 | 51 | 4 | 0 | Recommend negative |
◆Illustrative interface with example brand and data. The structure matches how the system works.
Find the wasted spend in your account
Share a recent search terms export and we will quantify recoverable spend with platform conversions and booked outcomes side by side.
Capability status
What runs today,and what is being built.
We keep this table current rather than describing the roadmap as though it shipped.
Live now
running in production- ◆Daily search term review in engagement
- ◆Spend joined to booked outcomes where tracking allows
- ◆Negative and budget recommendations with recoverable spend
- ◆Human approval before every account change
Shipping next
not available yet- Ad copy variant generation in your brand voiceIn active development
- Automated bid strategy recommendationsPlanned
- Cross-channel budget reallocation with MetaPlanned
- Landing page relevance scoringUnder research
◆Capability status verified 5 August 2026.See what changed
What stays human
Strategy shifts stay with people.
The agent quantifies waste and drafts the negative list. A person decides what lands in the account.
Where Performance Max reporting is limited, we say so rather than filling the gap with an assumption.
How we handle your data
- ◆Customer records stay tenant-scoped in your workspace
- ◆Raw contact content is not used to train public foundation models
- ◆De-identified outcome features may improve scoring under contract
- ◆Full export on request, no hold and no fee
- ◆Every field carries provenance: where it came from and when
Connects to
Works with the stack you already run.
Questions
What people ask before they start.
How does it handle Performance Max?
It reads the search term insights PMax exposes and flags where reporting is genuinely limited rather than filling the gap with an assumption.
What about phone calls?
Calls are first-class. With call tracking connected, a call from a search term is an outcome on the record, not an untracked event.
Does it recommend negatives at campaign or account level?
Both, grouped by intent, with the spend each grouping would have saved attached.
What if we already have a Google Ads agency?
This gives them a daily review they cannot do by hand and a prioritised list of recoverable spend. Several clients run it alongside an existing team.
Does it change bids without us?
No. Recommendations wait for approval. Automated bid strategy recommendations are planned, not live.
How do you treat the gap between Google conversions and jobs?
We show both numbers. Platform conversions alone are not treated as booked reality. The gap is what makes the waste argument auditable.
Do we need API access on day one?
A search terms export is enough to run the first waste read. API access is discussed when you want the review to run continuously.
Is Google Ads verified in your connector registry?
Ads spend ingest remains credential-blocked in this environment. Engagements run on exports or credentials you provide under review. We do not claim a live verified Google Ads connector here.
Will it invent ROAS or blended metrics?
No. Those metrics are refused as product claims. We show spend, clicks, platform conversions, and booked outcomes you can audit.
Proof
Waste only counts when booked outcomes are in the row
Paid media operating model
See how paid search stays connected to the CRM and human approval in our paid media work.
See paid media →Why this framing
Recoverable spend is a worked read, not a promised ROAS. The operating model is the proof.
Send the search terms export.
We will quantify recoverable spend with platform conversions and booked outcomes side by side before you commit.
Not sure which agent fits? Talk to us