Services · Web Development
Most agencies deliver a site.We ship sites wired to convert.
Design, development, and tracking operated as one system. Performance and conversion wired before launch. Nothing ships without a person signing off.
- Stack
- Next.js · Shopify · WordPress · headless
- Focus
- Commerce · Lead gen · Brand · Performance
- Cadence
- Sprint-based builds, weekly written read
- Engagement
- Project or retainer plus monthly evolution
How the engagement runs
Five steps, on a loop.
Each step names who does it. Agents watch performance. People approve what launches.
01
Brief
Conversion goals, brand system, and tracking requirements mapped before design starts.
our team02
Design
Layouts, component library, and mobile breakpoints reviewed against conversion patterns.
our team03
Build
Performance budgets, accessibility, and CMS structure built to the same spec as design.
our team04
Instrument
Events, pixels, and CRM hooks wired before launch. You sign off on what fires.
you and us05
Launch
Deploy, Core Web Vitals monitoring, and post-launch learnings feed the next iteration.
our team
Designed and live
Builds running in production.
Screenshots of live storefronts we designed and shipped. Open any card for the build in production.
Casa Loco Tequilacasalocotequila.com
PharmacyTimepharmacytime.com
Sticky Greenstickygreenflower.com
Mexican Watermexicanwater.com
Hive Tourshive.tours
Ez Meltsezmelts.com
Optimize Gummiesoptimizegummies.com
M Meltmmelt.co
Venera Factoryvenerafactory.com
Starpil Waxstarpilwax.com
Pure Infinity Botanicalspureinfinitybotanicals.com
House of Wisehouseofwise.co
Choice Kratomchoicekratom.com
Guestlistguestlist.marketing
TFC Marketingtfc.marketing
Mesa Freshmesa-fresh.com
Wax Waxwaxwax.com
Million Dollar Yacht Clubmilliondollaryachtclub.com
Performance
Speed is a feature,not an afterthought.
Every build ships with performance budgets. Core Web Vitals are monitored post-launch. Pages that fail get revised on evidence rather than opinion before the next sprint.
One build · three sprints · launch day
S1
approvedHomepage
Hero, social proof, and primary CTA. LCP at 1.8s on mobile after image optimization.
LCP 1.8s
S2
approvedProduct template
Dynamic product pages with schema and reviews. CLS fixed after third-party script audit.
CLS 0.04
S3
revisedCheckout flow
Three-step checkout with express pay. INP spiked on step two until scripts were deferred.
INP 180ms
S4
liveBlog template
CMS with internal link blocks. Fast to index, ready for SEO cluster work.
Perf 96
S5
queuedAccount portal
Customer login and order history. Queued for phase two after launch stabilizes.
S6
from S2From S2 template
Same performance budget, new product line. Iteration on the winner, not a new build.
One page was revised before launch. That is the point: the cost of a slow checkout is the conversion rate it lost in staging, and the fix took one sprint, not a rebuild.
Reporting · My City Roofing
A read,not a dashboard.
You get the numbers and what they mean. Agents assemble the weekly read from analytics and the outcome record. A strategist reviews and signs it before it reaches you.
Weekly read · My City Roofing
September close
1 – 30 Sep · vs 1 – 31 Aug · America/New_York
Sessions
4,280+22%
Form conv
4.8%+1.2
LCP
1.6s−0.4s
Inspections
28+40%
The read
- 01Form conversion rose after the rebuild. September form conversion hit 4.8% on 4,280 sessions (+1.2pp vs August). The multi-step form and mobile LCP fix are the likely drivers, not traffic volume alone.
- 02Speed held under load. LCP held at 1.6s through September even as paid traffic rose 57%. The performance budget held without compromising CDN or images.
- 03Service-area pages ready for SEO. Eight city pages shipped with unique proof and schema. We recommend linking from homepage and starting local cluster work in October.
- 04Recommend: hold current site structure the first two weeks of October while conversion stabilizes. If form conv drops below 4%, A/B test the inspection-offer CTA first.awaiting your approval
Platforms we build on
Commerce and content platforms we ship on, migrate, and keep performing after launch.
Proof
Benchmarks from sites we ship.
Web was one input among several in each of these. The benchmarks say which, including where it underperformed.
Benchmark case studies carousel
Start here
The site audit.Two weeks, before anything else.
The fastest win on most sites is fixing what blocks conversion rather than redesigning everything. We start here because we would rather find out your tracking is wrong before we take responsibility.
- 01Core Web Vitals, accessibility, and mobile experience tested against your conversion paths
- 02Tracking events and CRM integration mapped, with gaps costing you attribution named first
- 03Page inventory audited against conversion goals, with dead pages flagged
- 04A written read of what your site actually does, whether or not you continue with us
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