In the world of wholesale distribution, efficiency isn’t a luxury — it’s survival. QRJOY Wholesale, a leading distributor of vaping products and accessories, faced the classic challenge of scaling operations while juggling disconnected systems. With multiple sales channels, growing inventory demands, and fragmented accounting processes, QRJOY needed a comprehensive solution.
That’s where we came in.
As an experienced Odoo consultant for wholesale, we helped QRJOY streamline their entire operation by centralizing POS, website, e-commerce, QuickBooks, accounting, CRM, HR, and marketing into a single, cohesive Odoo ERP platform.
Here’s how we did it — and why it’s a blueprint for any B2B distributor looking to scale.
The Challenge: Disconnected Systems, Growing Pains
QRJOY’s growth was outpacing their infrastructure. Key issues included:
Problem |
Impact |
Disconnected POS systems across retail locations |
Inventory discrepancies and manual reconciliation |
Separate website & e-commerce platform |
Poor integration with inventory & sales data |
QuickBooks limitations |
Cumbersome reporting & manual financial processes |
No centralized CRM |
Sales & customer data siloed in spreadsheets |
HR processes scattered |
Onboarding, payroll, and employee management lacked cohesion |
Marketing managed in isolation |
No link between campaigns, sales performance, and customer data |
For a fast-growing B2B distributor, this fragmentation meant inefficiencies, errors, and lost opportunities.
Our Solution: Full Odoo ERP Implementation for QRJOY Wholesale
Project Goals:
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Unify all business functions under Odoo ERP
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Streamline inventory & warehouse management
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Replace QuickBooks with robust Odoo accounting
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Integrate POS, CRM, HR, and marketing
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Provide real-time visibility & reporting
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Future-proof scalability
Scope of Work:
Module |
Key Deliverables |
Inventory & Warehouse |
Real-time stock tracking, warehouse workflows, barcode integration |
Accounting & Finance |
QuickBooks to Odoo migration, automated invoicing, financial reporting |
POS Integration |
Unified POS across retail locations synced with central inventory |
CRM & Sales |
Lead management, sales pipelines, automated follow-ups |
HR & Payroll |
Centralized employee records, attendance, payroll management |
E-commerce Integration |
Website & online store fully synced with inventory & sales |
Marketing Automation |
Campaign management linked to CRM & sales performance |
Key Success Factors: Why QRJOY Chose Us
As an Odoo warehouse management expert and trusted Odoo ERP for B2B distributors, QRJOY selected us for three reasons:
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Wholesale Distribution Expertise
We understood their inventory, fulfillment, and B2B sales complexities.
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End-to-End Odoo Implementation
From QuickBooks migration to custom CRM workflows, we handled it all.
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Proven Track Record in Custom Odoo Development
We provided tailored solutions for inventory, accounting, and beyond.
The QuickBooks to Odoo Migration: Seamless & Accurate
One of the project’s critical pillars was the QuickBooks to Odoo migration services. QRJOY had years of financial data that needed to be accurately migrated without disrupting daily operations.
Our Approach:
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Data mapping & cleaning before migration
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Historical transactions, balances, and invoices imported
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Automated sync for accounts payable/receivable
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Custom financial dashboards replicating QRJOY’s key metrics
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Training for finance team on new Odoo workflows
Result:
“The migration from QuickBooks to Odoo was smoother than we imagined. Our reports are now automated and far more insightful.” — QRJOY CFO
Inventory & Warehouse: Real-Time Control
QRJOY’s multiple warehouses and retail outlets demanded a robust Odoo warehouse management expert approach. We implemented:
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Real-time inventory tracking across all locations
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Barcode scanning & automated stock adjustments
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Procurement workflows linked to sales & inventory levels
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Returns management & replenishment automation
With custom Odoo development for inventory & accounting, QRJOY achieved:
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98% inventory accuracy
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50% reduction in manual reconciliation time
-
Real-time visibility into stock movements & availability
POS, CRM & E-commerce: Total Synchronization
Another game-changer was unifying QRJOY’s POS and CRM integration under Odoo. Previously, retail POS operated in isolation from online sales and CRM data.
POS Integration Highlights:
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All retail outlets synced to central Odoo instance
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Real-time sales data linked to inventory
-
Simplified checkout & returns process
CRM Enhancements:
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Lead capture from website & retail interactions
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Automated sales pipelines & task assignments
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Customer segmentation & personalized follow-ups
E-commerce Integration:
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Website fully integrated with Odoo inventory & sales
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Unified customer database across online & offline channels
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Order management streamlined from checkout to fulfillment
Result:
“Having POS, CRM, and e-commerce all in one place changed how we operate. We finally have a 360-degree view of our customers.” — QRJOY Sales Director
HR & Marketing: One Platform for All Operations
Beyond sales and inventory, QRJOY centralized HR and marketing within Odoo:
HR Management:
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Employee onboarding & record-keeping
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Attendance & leave management
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Payroll processing & compliance tracking
Marketing Automation:
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Campaign creation & tracking within Odoo
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Integration with CRM for targeted outreach
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Performance analytics linked to sales data
This holistic approach gave QRJOY:
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Simplified HR administration
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Measurable ROI on marketing campaigns
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Improved internal coordination across departments
Results & Impact: The Power of Centralization
KPI |
Before Odoo |
After Odoo Implementation |
Inventory Accuracy |
80% |
98% |
Monthly Financial Close |
12+ days |
4 days |
Order Fulfillment Time |
72 hours |
24 hours |
Customer Retention Rate |
65% |
78% |
Marketing Campaign ROI |
Untracked |
4:1 ROI |
Operational Visibility |
Fragmented |
Real-time dashboards |
Why This Matters: Lessons for B2B Distributors
QRJOY’s success story is a testament to the power of centralization through Odoo. For B2B distributors, wholesalers, and warehouse-based businesses, the key takeaways are clear:
Benefits of Odoo ERP for Wholesale & Distribution:
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Unified operations reduce errors & inefficiencies
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Real-time data drives better decision-making
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Scalability ensures growth without complexity
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Customizable modules adapt to evolving needs
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Full visibility across inventory, sales, accounting, and HR
If your business is experiencing the pain of disconnected systems, now is the time to consider an Odoo ERP solution.
Looking for an Odoo Consultant for Wholesale?
We specialize in helping B2B distributors like QRJOY transform their operations with Odoo. Whether you need QuickBooks to Odoo migration services, custom Odoo development for inventory & accounting, or a full-scale Odoo ERP for B2B distributors, we deliver tailored solutions that work.