Services Rendered: Web Development, Email Marketing, Systems Integration, Paid Advertising.
Website: www.fume.com
Imagine this: a wildly popular disposable vape brand, bursting with consumer demand, yet throttled by a sluggish site, technical friction, and scattered backend systems. Enter: Proven Theory, stepping into the chaos with tools of speed, structure, and scale.
The Arena: A $30,000/month eCommerce engine yearning for optimization. Our mission? To supercharge every cylinder – from website performance to operational sync – and bring FUME’s digital infrastructure into a new era of efficiency and growth.
The First Spell – Acceleration:
The site was weighed down by poor page speeds, broken flows, and abandoned carts. We reengineered the tech stack and checkout logic, cutting friction and turning hesitation into conversion. Within weeks, sales jumped to $50,000/month – a 66% lift in monthly revenue from performance upgrades alone.
The Strategic Boost – Paid Media:
With the engine humming, we invested over $16,000 into Facebook advertising. The result? A modest 0.9:1 ROAS and a pool of 200+ new customers – each one a door to lifetime value and remarketing potential. Not every campaign is explosive, but every data point helped refine the roadmap.
The Silent Engine – Email Resurrection:
FUME's email system was a ghost town. We rebuilt the entire infrastructure from scratch – welcome flows, winbacks, post-purchase journeys, and high-converting campaign templates. Abandonment rates dropped, open rates soared, and automations began generating daily passive revenue.
The Masterstroke – Centralization via Odoo:
Behind the scenes, operations in Puerto Rico were disconnected and disorganized. We implemented a full POS and inventory management system using Odoo, seamlessly integrating their warehouse into a centralized backend. From purchase orders to product tracking, FUME gained complete control of its distribution and sales intelligence.
FUME’s Digital Ascension in Detail:
🚀 Conversion Optimization:
Minimized checkout friction and improved mobile speed, boosting AOV and conversion rate within the first 30 days.
📬 Email Marketing Rebirth:
All flows rebuilt. Custom segments created. Campaigns restructured. From inactive to high-performing in less than 6 weeks.
🔧 Technical Infrastructure:
Backend system reimagined for scale, including inventory sync, warehouse tracking, and streamlined POS.
💰 Ad Testing & Learnings:
Despite a 0.9:1 ROAS, customer acquisition data informed future retention and repeat strategies that outperformed short-term metrics.
This wasn’t just a marketing project — it was a total digital transformation. A convergence of systems, strategy, and structure to prepare FUME not just for today’s sales, but for tomorrow’s growth.
